To help launch its latest campaign,  Nivea Men addressed consumer insights that revealed most men actually avoid shaving due to the irritations that can occur.   With this in mind, it developed the “Silence the Irritation” campaign to help educate men on the important role skin care plays in providing a comfortable shave.  To help bring this campaign to life in a relevant and highly-engaging way, Nivea Men partnered with digital media company Break Media, a leader in male-targeted content creati...